Ballers League @ The Copper Box Arena
Overview
Ballers League is a live football league built around high-energy matches, crowds, and culture. I led the social content approach to showcase the full event experience, not just the football — capturing arrival, atmosphere, food, drink, crowd energy, and moments around the game to position Ballers League as a complete night out.
The goal
Encourage audiences to arrive earlier, stay longer, and engage with the wider experience, using social content to set expectations beyond the match itself and reinforce Ballers League as an entertainment-led live event.
What I did
Experience-led content direction • defined a wider storytelling approach beyond gameplay • captured arrival moments, crowd build-up, food and drink, social spaces, and atmosphere • balanced football highlights with lifestyle and event context • produced and published social-first content designed to extend dwell time • ensured content reflected the real on-site experience rather than just the sport • shaped messaging to appeal to non-players and casual attendees as well as football fans
Outcome
Social content helped reposition Ballers League as more than a football match, highlighting the broader live experience and creating clearer reasons to arrive early and engage with the venue beyond the game itself. The approach strengthened the event’s atmosphere on site and provided reusable content that supported ongoing promotion and audience growth.
