Role

Marketing Manager / Content Lead (FSC) | Battersea Park Fireworks 2025.

Overview

I built a documentary-led content campaign designed to do one job: create proof of FSC’s capability at scale and turn it into an evergreen asset for future work.

Goal

Capture operational excellence (build → delivery → pack-down) and package it into a case study that supports tenders, pitches, and partner credibility.

Outcome

Delivered a mini-documentary + teaser rollout + partner/vendor amplification system, positioning FSC as a premium large-scale events operator.

What I owned

• Strategy: two-track plan (DSLR documentary + phone social rollout)

• Production: concept, briefing, narrative direction, edit workflow + sign-off

• Interviews: structure + delivery with key team members

• Stakeholders: coordination with Enable and partner groups for approvals/distribution

• Vendor activation: comms + amplification plan for 70+ vendors

• Distribution: teaser-to-drop rollout (LinkedIn/IG/FB/TikTok) with CTAs to YouTube

• Business development: outreach templates (partners/vendors/press/clients) + publication pitching

• Web: integration brief to embed the film as a case study on FSC’s site

Outputs

Mini-documentary (YouTube) • 3 teaser reels • launch captions/CTAs • outreach packs • press pitch templates • website integration brief