Overview

Winter Adventure was a seasonal experience at Queen Elizabeth Olympic Park delivered with Brew Street. I led the marketing and content rollout; messaging, social plan, on-site content, and booking-path updates.

The goal

Drive entries, then increase on-site spend through offer-led creative and a strong in-venue experience.

What I did

Campaign messaging • social rollout • content production • on-site capture & fast edits • publishing & community prompts • website/link updates • performance iteration

Outcome

A key trading night surpassed entry targets, supporting stronger upsell performance and building momentum into the Santa Meet & Greet launch.